The largest generation within the Australian population is rapidly approaching retirement, poorly prepared for that stage of their lives.

Although the so-called Baby Boomer generation has achieved extraordinary personal wealth through home ownership, they are ASSET RICH but CASH POOR.

However, this generation can expect to LIVE LONGER than any generation before them and they intend to LIVE WELL in retirement.

Senior Australians are entitled to access their housing wealth through EQUITY RELEASE, in order to live the life they choose for themselves.

ERIC is committed to encouraging the development of an efficient and ethical Equity Release market, in Australia.